The thrilling first steps following a devastating harm. A baby’s laughter whereas overcoming a life-threatening virus. The sound of a brand new coronary heart beating in a younger lady’s chest.
These unforgettable moments illustrate how UR Medication innovation, exploration, and compassion change lives and enhance medical care, right here and throughout the globe.
A brand new, native business, premiering during the Tremendous Bowl, is a part of a multimedia marketing campaign highlighting the affect of UR Medication clinicians, scientists, and educators. It goals to construct neighborhood satisfaction and illustrate the mission of UR Medication to assist worker recruitment and retention. It’s referred to as Advances Occur Right here.
“I’m proud to steer an establishment the place hundreds of gifted folks work exhausting every single day to enhance the lives of sufferers and communities,” stated Mark T. Taubman, MD, CEO of the College of Rochester Medical Middle and Dean of the College of Medication and Dentistry. “Via improvements in analysis, training, and medical care, our groups have improved well being outcomes and developed new remedies for a number of the world’s most difficult ailments.
“Highlighting a few of these exceptional developments is a method of thanking employees, sufferers, and the neighborhood for supporting URMC and our UR Medication associates,” Taubman stated. “Opening this marketing campaign in the course of the Tremendous Bowl is a cheap approach to share our optimistic message with an unlimited viewers throughout the Finger Lakes area.”
For almost a century, UR Medication has been advancing drugs:
Cardiologists revolutionized the remedy of coronary heart illness worldwide by displaying that an implantable cardiac defibrillator considerably reduces dying charges;
URMC scientists offered space residents the primary FDA-approved COVID-19 vaccine throughout one of many earliest medical trials carried out proper right here in Rochester;
UR Medication is strengthening Orthopaedic care with development of a large new campus, outfitted with next-generation expertise, to convey ambulatory surgical procedure and different outpatient providers collectively at Market Mall;
Individuals with most cancers are efficiently dealing with care as a result of the Wilmot Most cancers Middle is house to the nation’s main program aimed toward serving to ease the unwanted side effects of most cancers remedy; and
UR Medication is among the many first within the nation to make use of an “emergency room on wheels” to hurry a devoted neuromedicine staff to somebody suspected of experiencing a stroke.
Taubman stated many staff discover that the mission of advancing human well being is a gratifying motive to work at URMC and its associates, creating a pretty tradition the place folks look to goal increased.
The 60-second business – which airs solely within the Rochester space – options dozens of devoted employees, from a wide range of medical, laboratory, and training settings, offering compassionate care, looking for cures, and educating tomorrow’s docs, nurses, and scientists. It is going to air close to the tip of the second quarter of the Tremendous Bowl on Fox Rochester.
An Advances Occur Right here web site shares inspiring methods we’re shifting drugs ahead. These tales can be featured over the subsequent a number of months. See them at: UR Medication on Fb, @UR_Med on Twitter, and @urochestermedicine on Instagram.